Simon Richardson picture

Simon Richardson

Former pro road and mountain biker racer

In his 10 years as a pro, five were as a member of the Great Britain Cycling Team as a mountain biker, representing his country at six World Championships and the 2006 Commonwealth Games in Melbourne. A move onto the road followed, riding for British-based professional teams and racing against some of the best riders in the world.

Sadly for Simon all he got to show for his Herculean efforts in his final ever pro race - the 2012 Tour of Britain - was a massive cheese in recognition of his 'most combative rider' exploits. This is why he's now paid only in Babybels.